![]() Customers use their platform for marketing-related data and sales data - not text per say, but pretty much anything else. What Splunk is looking to do is move up the stack and move into the Business Intelligence market through provisioning analytics and data visualization. Splunk’s real strategy in the enterprise is to be the first boat in the water, and quickly expand. Loggly, a competitor to Splunk, has openly welcome the market competition, as everyone’s looking to make the killer app in analytics. ![]() Also adding to the ecosystem, Splunk also released the Splunk App for VMware 3.0 to provide deep operational visibility into granular performance metrics, logs, tasks and events and topology from hosts, virtual machines and virtual centers. Towards this goal of building out more applications atop its platform, Splunk announced Hunk at Hadoop Summit this year – applying their engine and apps to Hadoop (data visualization inside Hadoop). conf2013 that show Splunk is ready for that next step. We’re on the lookout for product launches, acquisitions, and partnership announcements at Splunk. The first prong includes building out applications to run on top of Splunk’s platform, while the second angle includes opening up its platform to outside developers. According to Wikibon Analyst Jeff Kelly, Splunk has a two-pronged attack for transitioning beyond machine log data. Two years into its IPO, Splunk has owned the machine log data market. ![]() We’ll be on the lookout for clues into Splunk’s transition, how it fits into the bigger market, and how Big Data culture plays a role in Splunk’s growth goals and ecosystem. conf2013, broadcasting exclusive interviews from top executives in the industry. SiliconANGLE’s theCUBE will be at Splunk. This is part of Splunk’s strategy for transitioning its brand beyond machine log data, and we’ll be on the lookout for more insight into Splunk’s tactics throughout the week. Now, marketing, accounting and HR departments are only one step removed from the data they need to achieve better efficiencies within their groups. ![]() Splunk’s broader strategy is to be known for more than just machine log data. “Splunk Enterprise 6 is the platform for machine data for everyone, with powerful analytics and performance that unlocks machine data insights to an entirely new set of users,” said Guido Schroeder, senior vice president of products at Splunk.Įnterprise 6 has its sights set on a broader market of professionals, removing the “geeky” hurdle through the use of new analytics tools including data models and pivot capabilities. We, along with attendees, will see the first public demonstration of Splunk Enterprise 6 during Splunk Chairman and CEO Godfrey Sullivan’s keynote session later today at. With this, Splunk democratizes data beyond the IT department, in hopes of broadening its reach and gaining new users. The second is the complete cloud availability of its Enterprise toolkit, delivering a fully virtualized offering to appease the SaaS crowd. The first is a refresh on its Enterprise suite, making version 6 of its platform available today. The data management platform unveiled two product updates this morning. conf2013 is all-systems-go at the Cosmopolitan in Las Vegas, NV. ![]()
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